In 2020, the well-established smart home industry is ushering in a comprehensive landing moment, with numerous manufacturers continuously releasing multiple new products, almost covering all categories such as smart audio and video, smart home appliances, and smart lighting.
Behind the landing of the industry, there are dual factors driving it. On the one hand, under the impact of the epidemic, people are returning to their homes and paying more attention to home life experiences. On the other hand, after years of technological accumulation, the improvement of smart home quality of life is no longer limited to imagination, and consumers' acceptance of smart home has reached a critical point.
In the field of home music, consumers' demand for home entertainment has begun to change. The Analysis on the Development of China's Night Listening Economy in 2020 released by Analysys Data shows that more and more consumers are inclined to listen to music in new scenarios opened by new terminals such as Smart speaker. In these specific scenarios, smart homes can provide a higher quality personalized music experience.
Smart speaker, Smart TV, and more and more smart homes are equipped with music playing functions. These new intelligent terminals are constantly segmenting and reconstructing existing home music scenes to meet the growing demand of consumers for home entertainment.
With Smart speaker as the starting point, more and more terminals are aware of the importance of intelligent interaction, and try to better meet consumers' home entertainment needs through voice interaction. In the past few years, with the maturity of AI intelligent voice interaction solutions in China, multiple technology companies have cooperated with terminal companies to provide consumers with more personalized and personalized voice communication experiences and diverse services.
With the help of hardware manufacturers and voice interaction platforms, traditional appliances other than Smart speaker, televisions and refrigerators may soon become part of home audio and entertainment terminals.
At that time, the life of Generation Z may be accompanied by music all the time: when you listen to a Light music on your mobile phone on the way to work, when you return home, the Smart speaker in the living room has seamlessly switched and continues to play the music in your mobile phone. Watching movies and karaoke with my family on a smart large screen TV on weekends. Not only the living room, bedroom or bathroom, but also every room will have a music and entertainment terminal, allowing for an uninterrupted music experience without the need to carry a player with you.
To achieve such a future, smart terminal manufacturers need to have insight and innovation into user needs, and continuously launch smart terminals that are more suitable for household segmentation scenarios.
